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If you’ve ever had a great conversation with someone who could be a coaching client…

…but then hesitated at the moment of truth—

You’re not alone.

Most coaches I’ve met over the years struggle with one thing:

How to transition from a helpful conversation into a paying client — without sounding pushy or awkward.

That’s why I recently sat down with Eben Pagan — someone I’ve known for years, and who’s helped tens of thousands of coaches build real, successful businesses.

In our conversation, we talked about:

• Why so many coaches feel uncomfortable when it’s time to “make the offer”
• The mindset shift that makes your value easy to express
• And the exact words that turn conversations into clients

One of the most powerful tools we discussed?

A simple 10-word phrase you can use to invite someone to work with you — naturally and respectfully:

“Based on what you told me, the next step is…”

It works because:

• It shows you were listening
• It positions your offer as helpful
• And it gently leads the conversation forward

This phrase is just one of the practical insights we covered during the interview.

If you’re a coach, consultant, or service professional — and you want to communicate your value more confidently — I encourage you to watch the replay.

Click here to watch the full interview

There’s no pitch — just real strategies you can use today to grow your coaching business.

To your continued success,

Brian Tracy