Wants it all and wants it now.

Needs to be hooked immediately. Unless their friends tell them to stick with something, they won't.

Spend in excess of an hour a day on social media. Even if they're in college. Especially on TikTok.

Are extremely practical. Life is hard and they know it. They are not the dreamers the boomers were. Sure, they want fulfillment, but not at the cost of remuneration.

Treasure experiences over totems.

Prefer access to ownership.

A photo is a souvenir. That's all they need to remember an event/experience. Sure, they also buy tchotchkes...but less than their predecessors. They prefer to fly light and easy.

Are not comprehensive. They don't read every news site. They're hit and run. They know more news than their forebears, but it might not be accurate.

Gen-X thought the boomers stole their thunder, Gen Z thinks the boomers and Gen-X sold out their future.

Fantasize about flying there rather than driving there.

Can discard much more quickly than their predecessors. They're not amazed a meme is evanescent.

Never lose touch with anybody they know, everybody is at their fingertips, it's not a surprise or revelation to them.

Don't trust most people over 60, ironically the same people who didn't trust anybody over 30.

Believe no one has their best interests at heart other than themselves.

Are digitally native. Don't believe in cash, Venmo their debts and never want to speak to an operator/person on the phone. They know that if they type in the data online accuracy is assured.

Don't expect tech help.

Don't expect anything to last. Everything is disposable/replaceable. And they're not satisfied with old tech. They want the newest. The features their parents and boomers are unaware of or that they believe are too complicated to use the youngsters employ and depend upon. They are not afraid of their devices, they explore.

View videogames the same way oldsters view television and Little League. Playing is a phase of growing up and they still might play.

Do not need a television set and do not need cable.

Are constantly checking out new things whilst knowing that they cannot know everything. That is their normal.

May consider people they've never met in person that they only know online as close friends.

Love to go deep, love to be invested. Yes, it's hard to hook a youngster, but once they're in they love to go down the rabbit hole.

Believe the best way to watch TV is to binge. They can't be bothered to know when the next episode will be released.

Don't hate Apple as much as some of their parents, everybody they know is on an iPhone and the dreaded blue bubble is anathema.

Are conscious of tomorrow. Climate change, environmental issues...they care. But just don't pay lip service and expect to be rewarded, you must be effecting true change to get their attention.

Know that some resources are in short supply and you have to pay dearly to get them. They expect concert tickets to be expensive, but they want to get one.

Consider influencers celebrities, they're stars if for no other reason than they're available and creating all the time. There is no wall between them and the influencers. If you're aloof or present yourself as being better than they are they're turned off.

Laugh when oldsters can't read the room. I.e. Blue Origin.

Are not all alike. The separations are economic more than ever before. And they know that contrary to what oldster media is telling them you need a college degree, assuming you're on the college track at all. They know it's a ticket and that tickets and relationships are needed for entry. They see college as a glorified trade school. When they're not partying.

Love cheap fashion and fads. They might pay for a luxury item, but they expect clothing to be cheap and they feel entitled to change their look constantly. How you look/present yourself/fashion is key to them.

See movies as Marvel.

Are not stunned by high prices and inflation, it's all they know.

Insist on quality food. Bland pizza and hot dogs won't satiate them.

Would rather drink water than soda.

Don't believe in the system, they believe it's every person for themselves.

Accept if you participate online you're dissed.

Are very aware of their reputation online, they realize that it's there forever.

Are not invested in the past, but the new and exciting.

Don't understand why you would want to buy a car when you can Uber/Waymo.

Know that sex can kill, but that doesn't mean they don't want to have it.

Learn more in school than you ever did, certainly prior to college.

Are looking out for bullies, not that they can always conquer them, but they can out them.

Expect their parents to stick up for them when they get into trouble with the system, any trouble at all.

Are in constant contact with their parents. Many consider their parents their best friends.

Can laugh at the people on TV instead of admiring them.

Have no investment in physical media period. They don't want a physical book or a CD... Of course there are exceptions, there always are, but why carry around all these totems? You want to be footloose and fancy free.


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