May 5, 2025
| Today’s news and insights for marketing leaders
A new campaign puts the iconic mascot into modern contexts, including a “get ready with me” video, to promote the brand’s three-ply paper towels.
|
Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month.
|
Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.
|
Top brands use college brand ambassadors to launch products, build trust and amplify outreach. See how sampling and user-generated content from outgoing and influential students deliver lasting results in
|
“Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.
|
Column
The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.
|
|
76% of companies struggle with data silos, missing opportunities to engage and retain customers. Learn how to break down barriers, optimize marketing, and drive results in this playbook.
|
|
From Our Library
Playbook
Custom content for Talkoot
|
Webinar - on demand
Custom content for Validity
|
Playbook
Custom content for Baesman
|
View all resources
What We’re Reading
| 
