By Henry Clifford Humans are great at pattern recognition. We were already tuning out outreach emails in general, and now the volume appears to be turning up as we see more AI-created social media posts and emails that are similarly formatted. When an email has been obviously composed by AI, it is not only completely void of meaning and an annoyance to a prospect, but because it’s been composed using a machine, we now risk triggering anger in a prospect because it’s clear that a human didn’t create it. Now, instead of just barely being deleted, it’s being observed that your company is using automation to force multiply and scale meaningless communications, which can do brand damage.
Elevate Your Retail Strategy with AI Join us on Tuesday, May 6th at 2 pm ET and dive into AI's transformative power in retail. Discover its role in enhancing shopper experiences and streamlining operations. In our webinar, uncover AI's impact on personalization, forecasting, and stock control. Hear experts share how generative AI drives retail excellence. Register now!
September 16-17 expo and educational platform at Dallas Market Center attracts lighting designers, architects, specifiers, and other design professionals.
Engage Brands with Tailored Online Marketing Discover Lidl's success with Bria's AI platform, creating 1.7M+ unique visuals in 3 weeks. Learn how Bria's strategy powers AI-driven apps for safe, brand-consistent visuals at scale, removing copyright concerns. Get the tools developers need for impactful solutions for global retailers and CPGs. Download the ebook today.
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By Brent Sonnek-Schmelz I am fortunate to have a unique perspective on tariffs from three angles: as a manufacturer through my role at Origin Acoustics; from a business strategy standpoint via my partnership with Matt Bernath at VITAL where we work with integrators every day; and from a policy and advocacy perspective by serving on the CEDIA government affairs committee. And I can tell you it’s painful from every direction. No matter which way you look at it, the only guarantee is that no one knows what is going to happen next, and uncertainty is what we have to prepare for.
By Haley Patterson It may (or may not) come as a surprise that most business owners and their leadership teams in our industry are operating at about 20% strong. With simple processes and intentional leadership, they could be running at 80% strong or better by strengthening the Six Key Components of their business. The first component is Vision.
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This special issue is designed to assist custom installers who are just venturing into the world of lighting and offer some advice for those who continue to navigate this lucrative product category. It features some of the top experts and companies in the lighting and CI worlds, many of who are giving presentations and exhibiting at Lightapalooza 2025.
