HR Brew // Morning Brew // Update
Why quiet quitting is hardly unique to the US.

Welcome back! There are 98 days between Presidents’ Day and Memorial Day this year—the longest stretch between federal holidays—and you’re two-thirds of the way through! The mountains, or a beach and a good book, are just a few more weeks away.

In today’s edition:

World of HR

Innovative AI hiring

Better than expected

—Kristen Parisi, Adam DeRose, Paige McGlauflin

RECRUITMENT & RETENTION

World of HR

Morning Brew

Bare minimum Mondays. Tired Tuesdays. Weak Wednesdays. Employees may show up and get their work done, but a growing number aren’t going above and beyond.

Where in the world? Japan has historically had such a profound work ethic that residents struggle with being overworked, depressed, and not having enough time for their personal lives. However, some (mainly younger) workers in the country are actively pushing back against this cultural norm, and turning to quiet quitting. Roughly 45% of workers in Japan engage in quiet quitting, according to a survey from Mynavi, a recruitment agency. The term, officially coined in 2022, is not a new trend, but workers increasingly adopted it during the strong post-Covid job market, HR Brew previously reported.

Respondents said they were “satisfied” with the quiet-quitting approach and plan to continue the practice. Workers said they do the basics required for their jobs for various reasons, but cite wanting a better work-life balance or feeling indifferent about their career path as prime reasons for losing motivation at work.—KP

For more on the challenges quiet quitting is presenting in Japan and the US, keep reading here.

Presented By Ashby

TECH

image of cellphone with KPMG in background

Sopa Images/Getty Images

When KPMG decided to bring generative AI into its hiring process, the professional services firm looked to strategically address issues to improve the experience since the company hires new employees each year from a large pool of campus recruits, experienced professionals, and senior talent.

In August 2023, KPMG launched an internal chatbot system, Kai, short for KPMG AI, in partnership with AI vendor Paradox.

“We have a very wide ecosystem of technology partners that we are always collaborating with to see how we can leverage their solutions to help bring better answers to our clients inside of the firm and outside,” said KMPG’s Sandy Torchia, vice chair of talent and culture. “It was a good collaboration with Paradox.”

The firm’s US recruiting team looked to Kai to help address two specific pain points in the recruiting process: improving how candidates interact with the company’s career site and reducing the time it takes for recruiters to schedule interviews with well-matched candidates.

For more on how KPMG’s AI solution is helping its hiring process, keep reading here.AD

RECRUITMENT & RETENTION

"Help wanted" sign taped to business door

Robert Alexander/Getty Images

After this week’s dour economic news—including that the US GDP shrank in the first quarter and businesses lowered or rescinded their 2025 guidance over tariffs uncertainty—expectations for the newest jobs report were modest.

But better-than-expected job growth in April, as reported by the Bureau of Labor Statistics, defied those expectations, offering businesses some optimism ahead of tariffs’ predicted disruption to the labor market.

“To be honest, this is a report that we need at this time,” Elizabeth Crofoot, a senior economist at Lightcast, told HR Brew. “Whatever’s happening around us, this is going to help keep us centered, I think, as consumers, as businesses, so that we can focus on what’s important to you and your household, what’s important to you in your business, and to try to adapt to the tariffs.”

For more on the latest BLS jobs report and whether the gains are sustainable, keep reading here.—PM

Together With OperationsInc

WORK PERKS

A desktop computer plugged into a green couch.

Francis Scialabba

Today’s top HR reads.

Stat: Just 45% of small business owners say they are familiar with benefit offerings available to help their employees feel more financially secure. (Lincoln Financial)

Quote: “Employers are slow to hire and limiting hiring plans as they wait and see what will happen with trade, supply chain, and consumer spending.”— Andrew Challenger, senior vice president at outplacement firm Challenger, Gray, and Christmas, on the ripple effects of the DOGE cuts (the Hill)

Read: Workers around the world rallied for worker rights on May Day. (the Associated Press)

Let’s talk about trust: Achievers’ upcoming webinar shows you why trust is critical for the workplace + how to foster a culture of trust. Choose the session that works for you on May 13, 14, or 15.*

*A message from our sponsor.

FROM THE CREW

Per My Last Email podcast logo above three 5 star rating meters

Amelia Kinsinger

When was the last time you thought about what matters most to you at work? Per My Last Email’s free Rate Your Job template lets you create a custom “report card” for your job. It’s a simple tool to help you spot areas for career development. Download it now.

SHARE THE BREW

Share HR Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 0

Click to Share

Or copy & paste your referral link to others:
hr-brew.com/r/?kid=ee47c878

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2025 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011