Dibs Beauty’s goal is to achieve “desert island beauty status” with consumers, but securing that coveted spot in shoppers’ makeup bags requires a deep understanding of the consumers themselves.

The brand, known for its dual-ended bronzer and blush sticks, was co-founded by influencer Courtney Shields and CEO Jeff Lee, former president of Alex Rodriguez’s ARod Productions, in 2020. It operated solely DTC until last August, when it entered select Ulta Beauty locations, and has since expanded chainwide with the retailer.

Austin, Texas-based Dibs is a “50-state brand,” Lee told Retail Brew, reaching customers far beyond the core beauty cohorts in New York City and Los Angeles, which “requires a bit more testing and understanding your customer base,” he noted. We caught up with Lee to discuss how Dibs collects and utilizes customer data at a virtual Retail Brew Checkout event.

Keep reading here.—EC

To offer consumers lower prices on everything from toilet paper to Uncrustables, Gopuff is bulking up.

The 15-minute grocery delivery company this week debuted GoXL, a new nationwide initiative offering 300+ bulk-sized products that reach up to 50% cheaper per unit prices compared to its single-serve items. The items will still be delivered to customers’ doors, with a 30-pound weight limit for bike deliveries.

Gopuff’s VP of merchandising Carly Bickerstaff told Retail Brew that GoXL is the delivery platform’s response to consumers’ concerns over the uncertainty of tariffs and the rising cost of goods.

“Cost of living seems to be more expensive than ever, and we’re very, very aware how important value is currently to our customer and is going to continue to be,” Bickerstaff said. “We’re trying to change this idea that a delivery app and convenience and speed means that they're going to have to spend more.”

Keep reading here.—EC

It’s Cinco de Mayo today, and retailers can expect a bump in spending as shoppers stock up on festive supplies. A new survey from research firm Numerator found that consumers who are celebrating plan to spend between $25 and $100, with the majority going to food and alcoholic beverages. Mother’s Day is also next Sunday, and the NRF expects spending to hit $34.1 billion this year, up from last year’s $33.5 billion but behind the record $35.7 billion in 2023.

“Mother’s Day is an important holiday for many consumers, only surpassed by the winter holidays in terms of average spending,” NRF VP of Industry and Consumer Insights Katherine Cullen said in a statement. “Even in the face of economic uncertainty, consumers continue to celebrate the special women in their lives with gifts and outings.”

Here’s what else is going on in retail this week:

In earnings: Another mixed batch of quarterly earnings are coming out this week, including Tyson Foods and Clorox on Monday and Shopify on Thursday. Here are some updates on the companies reporting.

Keep reading here.—AV

When was the last time you thought about what matters most to you at work? Per My Last Email’s free Rate Your Job template lets you create a custom “report card” for your job. It’s a simple tool to help you spot areas for career development. Download it now.