This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data...
Publishers aren’t celebrating the Google antitrust ruling. It just confirmed their reality. From floor pricing frustrations to platform lock-in, they’re done waiting for structural change.
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Google is expanding AI Mode both in terms of features and access. Google is testing AI Mode in the wild with a limited number of searchers. Google also opened up its waitlist to all 18+ U.S. users. Google added product and place cards to the AI Mode results.
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for. Read the full article at MarketingProfs
