|
May 5, 2025
| This week’s agencies news and insights for marketing leaders
|
NOTE FROM THE EDITOR
As consumers juggle inflationary pressures and economic uncertainty, marketers have the opportunity to gain a competitive advantage by catering to and building up a loyal customer base. To learn how loyalty programs are evolving to meet customer demands, join us on Tuesday, June 17 at 2 p.m. ET for our virtual event, “Loyalty 2.0.”
During the event, attendees will hear from industry experts about how to best invest in driving customer loyalty, ways to leverage customer data and best practices on how to garner loyalty. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive.
Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
As always, thanks for reading.
|
|
Jessica Deyo
Editor, Marketing Dive
Email
|
Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.
|
Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative.
|
The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.
|
Engagement data from 2.4M+ leaders across 37 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns.
|
A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.
|
Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month.
|
Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.
|
Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.
|
Column
The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.
|
From Our Library
Playbook
Custom content for ButterCMS
|
| 
