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| Understanding your objective when pitching | One of the most common pieces of feedback I give founders when they send me their pitch decks is that it sounds like it was written for marketing, not investing. | This is a key distinction that I feel many founders get wrong. The reality is that there are three types of “pitches” that you will need to give as a founder: | Marketing - This is when you try to get people to buy from you or get other companies to partner with you. Investing - When you are trying to raise capital for your company by selling equity (or equivalents). Hiring - When you are trying to convince people to join your team.
| Here are a few types to ensure you deliver the right pitch to the right audience. | | See BILL in action, score AirPods 4 | | BILL is the #1-rated financial platform for controllers, streamlining bills, expenses, budgets, and business credit. New features include: | Assistant permissions Auto-freezing cards Visa perks Smart API integrations.
| See it in action—and claim your AirPods 4.* | Claim Your Airpods | *Terms and conditions apply. See offer page for details. The BILL Divvy Card is issued by Cross River Bank, Member FDIC, and is not a deposit product. | | Marketing - When you are trying to sell, you need to highlight: (i) problem/solution, (ii) features, (iii) customer experiences. These are what get people to buy or partner with you. Investing - With investors, you should be focusing on everything we regularly talk about in the newsletters, but specifically the focus should be around: (i) market gap, (ii) unique perspective, (iii) execution ability. If this isn’t the core of your deck, then you aren’t properly targeting investors. Hiring - You should be focused on (i) mission, (ii) funding/money, (iii) culture.
| | Do you have different pitches for different audiences? | | | Big Tech Has Spent Billions Acquiring AI Smart Home Startups | | The pattern is clear: when innovative companies successfully integrate AI into everyday products, tech giants pay billions to acquire them. | Google paid $3.2B for Nest.
Amazon spent $1.2B on Ring.
Generac spent $770M on EcoBee. | Now, a new AI-powered smart home company is following their exact path to acquisition—but is still available to everyday investors at just $1.90 per share. | With proprietary technology that connects window coverings to all major AI ecosystems, this startup has achieved what big tech wants most: seamless AI integration into daily home life. | Over 10 patents, 200% year-over-year growth, and a forecast to 5x revenue this year — this company is moving fast to seize the smart home opportunity. | The acquisition pattern is predictable. The opportunity to get in before it happens is not. | INVEST BEFORE BIG TECH MAKES THEIR MOVE | Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only. | | Are you looking to grow your business? Here is how I can help: | |
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