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MAY 6, 2025 |
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Key stat: YouTube’s 2.50 billion monthly active users worldwide outnumber those on all other digital platforms, according to our 2024 forecasts and Spotify data. |
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Beyond the chart: |
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YouTube’s global prowess is particularly notable because the platform is not available in China, one of the largest potential digital markets, yet still has billions of users.
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Despite having more users than other platforms, YouTube is not No. 1 in digital ad revenue share worldwide. That distinction goes to Amazon, followed by Instagram, ByteDance, TikTok, and Pinduoduo. |
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Use this chart: Marketers can use this chart to prioritize placing advertising and content on various platforms. They can also use it to reinforce the importance of having a robust YouTube strategy and demonstrate how big YouTube is compared to the leading streaming platform. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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