MAY 6, 2025 |
What percentage of martech and marketing operations leaders say most AI tools integrate well with their current platforms? |
A) 13.5% B) 23.5% C) 33.5% D) 43.5% |
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TOP STORY |
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Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out. |
Some 60% of US marketers expect a 6% to 10% decline in ad budgets due to tariff-related pressures, according to a February IAB study, and only 9% of US consumers say tariffs won’t change their spending habits, per a February Numerator study. |
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ANALYSIS |
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The first 100 days of President Donald Trump’s second term have triggered major shifts across advertising, tech, retail, and healthcare. This report unpacks how tariffs, regulatory changes, and ensuing economic uncertainty are reshaping business strategy in 2025. |
Key Question: How are President Trump’s early 2025 policies—particularly tariffs and regulatory shifts—reshaping business strategy across advertising, retail, technology, healthcare, and financial services? |
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Key Stat: Depending on their severity, tariffs could wipe out as much as $28 billion from the US advertising ecosystem this year alone, per our forecasts. |
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