Almost half of marketers surveyed before tariff announcements said that geopolitical tension was...
Almost half of marketers surveyed before tariff announcements said that geopolitical tension was...
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Tuesday, May 6, 2025
 
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Everspring Partners
Your Top Search Terms Just Got Buried: Students Aren’t Scrolling—They’re Skimming AI Overviews

Gen Z is using AI Overviews to get quicker, more personalized college recommendations. Stay in their line of sight with a 90-day AI search strategy—and meet students where they’re already looking.

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Marketing Charts
Geopolitical Tensions Lead to Marketers’ Spending Caution, Focus on Near-Term Goals
Almost half of marketers surveyed before tariff announcements said that geopolitical tension was leading them to focus more on near-term goals.
 
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Adweek
From Molly Baz to ‘The OG Influencers’: Bobbie Spotlights Everyday Moms
Formula brand Bobbie returns to Times Square, site of its groundbreaking Molly Baz billboards, with non-internet-famous moms as ad stars.
 
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CMSWire
How Vector Search in AI Impacts Your Data Strategy for 2025
The Gist AI-native content discovery. Vector search enables semantic understanding, going far beyond keywords to find meaning in customer queries and …
 
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Marketing Dive
Brawny brings back the Brawny Man for brand refresh
A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.
 
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ON-DEMAND TRAINING
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American Marketing Association
Navigating Growth and Patient Acquisition Through Effective Marketing Strategies

This free event is now available for on-demand registration and access through October 17, 2025. Uncover how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition.

 
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American Marketing Association
2025 Trends Bundle (Social Media & AI Skills)

Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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Adweek
Google Debuts New AI Tools and a Retail Media Solution in DV360
The tech behemoth unveiled updates to DV360 campaigns at NewFronts.
 
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Cmswire
What Every CX Leader Can Learn from USPS’s AI Transformation
At a time when digital experiences ... and 13 million service requests (65% of which are related to package tracking), the USPS is deploying artificial intelligence (AI) to transform its customer service operations, according to a NextGov/FCW report....
 
Search Engine Roundtable
Daily Search Forum Recap: May 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is testing replacing the local pack in the search results with AI Overviews...
 
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Digiday
LinkedIn emerges as a serious player in the creator economy
The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.
 
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Harvard Business Review
Winning the Right Customers Isn’t Just a Sales Issue
A successful go-to-market strategy requires good communication from the C-suite.
 
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Hubspot
AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology.
 
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Search Engine Roundtable
Google Tag Gateway For Advertisers & More
Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers.