When it comes to martech, you can have too much of a good thing. And companies that disregard...
When it comes to martech, you can have too much of a good thing. And companies that disregard...
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Tuesday, May 6, 2025
 
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Everspring Partners
Your Top Search Terms Just Got Buried: Students Aren’t Scrolling—They’re Skimming AI Overviews

Gen Z is using AI Overviews to get quicker, more personalized college recommendations. Stay in their line of sight with a 90-day AI search strategy—and meet students where they’re already looking.

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Chief Marketer
Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment
When it comes to martech, you can have too much of a good thing. And companies that disregard marketing-qualified leads (MQLs) do so at their own peril. Those are two key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report.
 
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CMSWire
Intentions Aren’t Enough: A Lesson in Customer Experience from My Special-Needs Son
What doing the dishes taught me about clear expectations and supportive feedback in delivering meaningful customer experiences.
 
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Buffer
Facebook Ad Specs + Image Sizes — Fully Updated for 2025
Want to give your Facebook content a boost? Here are all the Meta ad specs and image sizes you need to create Facebook ads that get the job done.
 
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Search Engine Roundtable
Google Ads PMax Search Themes Tests 50 Limit (Up From 25)
Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search themes per asset group.
 
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ON-DEMAND TRAINING
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American Marketing Association
Navigating Growth and Patient Acquisition Through Effective Marketing Strategies

This free event is now available for on-demand registration and access through October 17, 2025. Uncover how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition.

 
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American Marketing Association
2025 Trends Bundle (Social Media & AI Skills)

Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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Adweek
Scripps Names Leader of Political Sales Team
He's been a part of the Scripps D.C. sales team for the last six years
 
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CMSWire
8x8 Expands CX Platform With AI, Messaging and Accessibility Upgrades
New updates across the 8x8 Platform for CX include AI chat summaries, secure payments, RCS messaging and accessibility improvements.Continue reading...
 
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Search Engine Roundtable
Google Shopping Ads Tests Label For Lowest In 30 Days
Google is testing a new label or green text on its shopping ads to tell you when the price of that item is low. The label says "Lowest in 30 days," which says the price is the lowest it has been in the past month.
 
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Adweek
The Brawny Man Returns With New Look, Personality, and Mission for the Social Era
Brawny has refreshed its iconic mascot with a marketing campaign, redesign, and product launch.
 
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Digiday
After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
WPP looks to its media business to power growth. Industry insiders share the magic words clients want to hear before they consider its pitch.
 
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Harvard Business Review
Does the Chief Marketing Officer Role Need an Update?
Digital technologies, data, and AI are making the job more demanding and complex.
 
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