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This Week On The Measure: - Universal Roars With NBA Finals Ads
- Restaurant Ads Break Through On CTV In May
- Why Data Should Be Labeled, Certified Like Gasoline
- Hopper Rides ‘Brain Rot’ To 3x Audience Increase
- Online Shoppers Turn to Brand Websites For Deals
- This Week’s Free Report: Hidden Trends, Big Moves — From Tubular Labs
Universal Roars With NBA Finals Ads Universal Pictures accounted for the highest share of household TV ad impressions during the NBA Finals, at 4.44%, according to data from iSpot. Jurassic World Rebirth led the way for Universal, which aired spots for six different films during the Finals. [READ MORE] Restaurant Ads Break Through On CTV In May Buffalo Wild Wings had the highest breakthrough score of any CTV ad in May, according to MarketCast data. “Boat – Truckloads” scored 17% above May’s norm with strong visuals (including plates and plates of wings) plus an all-you-can-eat offer. [READ MORE] Why Data Should Be Labeled, Certified Like Gasoline Jon Watts, Managing Director of CIMM, sat down with Truthset CEO Scott McKinley as part of our new Truth in Numbers series. Take a look at the full interview below, from Cannes: [WATCH HERE] Hopper Rides ‘Brain Rot’ To 3x Audience Increase Hopper leaned into Shorts, electronic music and “Italian Brain Rot” characters en route to 60.8 million unique U.S. YouTube viewers in May (No. 5 overall, says Tubular Labs). Perhaps surprisingly, that group was skewed toward 25- to 34-year-olds, too. [READ MORE] Online Shoppers Turn To Brand Websites For Deals New data from Wunderkind reveals that 40% of overall survey respondents visit brand websites directly to get the best deals, with that share rising for Gen Z (45%) and women (43%). [READ MORE] This Week’s Free Report: TVREV’s Currency Reimagined: What Matters Most In The Age Of Streaming (with Comscore and Magnite) This week's newsletter is sponsored by:
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