JUNE 26, 2025 |
YouTube has increased the minimum age required to live stream to … |
A) 12 years B) 14 years C) 16 years D) 18 years |
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TOP STORY |
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Economic concerns and global tensions are forcing travelers to rethink their summer plans as booking windows shrink and cost-consciousness rises. |
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Here are three ways summer travel will be different this year. |
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IN THE NEWS |
Google’s AI search plans hit a UK antitrust snag. The UK’s Competition and Markets Authority (CMA) proposed giving Google a “special market status” for its dominance in search and search marketing, which would open the company up to even more regulation and oversight. Read online |
Other headlines: |
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Gen Z drives Spotify’s pivot toward video podcasting. Spotify’s model is likely to gain traction, as it improves monetization tools and helps creators navigate the trade-offs between ad revenue and direct payouts. Read online
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How platforms are tapping into the podcast advertising trend. As platforms battle to be the leading home for podcasts, advertisers need to pay attention and tailor strategies. Read online
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Women’s sports surges, presenting an opportunity for advertisers. Ads during women’s sports events have a 40% greater impact on consumer engagement than the average primetime TV ad airing. Read online | | | |
ANALYSIS |
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With a small but engaged audience, Amazon-owned Twitch has the potential to be a powerful live commerce platform. |
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There will be 37.2 million Twitch users in the US this year, up 2.2% YoY, per a February 2024 EMARKETER forecast.
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Twitch commands 61% of the global livestream market, with users watching 21.1 billion hours of content from 20.7 million unique channels in 2024, according to Stream Hatchet’s 2024 Yearly Live Streaming report. |
While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop. |
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