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JUNE 26, 2025 |
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True or false? Splurging on nonessential items is the No. 1 way US adults tackle stress. |
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TOP STORY |
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Skims, the shapewear brand founded by Kim Kardashian, is on an expansion tear as it nears $1 billion in annual sales, per Business of Fashion. |
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The company plans to open 16 stores in the US this year, bringing its total domestic footprint to 22.
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Over the next nine months, Skims expects to establish itself in seven new markets—including stores in Mexico, London, and Dubai. |
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Skims’ growth strategy is a testament to the power of physical retail. Stores are “probably our single biggest growth lever,” CEO Jens Grede told BoF, adding that “the biggest barrier for customers is us simply not being available in physical retail where people live.” |
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IN THE NEWS |
Walmart hones its delivery game to keep pace with Amazon and drive loyalty. Walmart is testing dark stores in Dallas and Bentonville, Arkansas, as part of its broader effort to speed up deliveries. Read online |
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Other headlines: |
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Feeling pressed, younger consumers cut back. In-store and online spending among 18- to 24-year-olds dropped 13% YoY between January and April, per Circana. Read online
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New Balance drafts Cooper Flagg to elevate its game. When Cooper Flagg—the odds-on favorite to be the NBA Rookie of the Year next season—steps onto the court for the first time, he’ll be wearing New Balance basketball shoes. Read online | | | |
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INDUSTRY VIEWS |
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Product discovery is moving from search results to community chats, causing marketers to rethink where—and how—shoppers first meet their brands. CVS Media Exchange (CMX) and Reddit’s new data-rich partnership is turning those conversations into measurable retail media wins. This article was contributed by Paul Lentz, Executive Director and Head of Strategic Development at CMX. | | |
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ANALYSIS |
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As AI agents become more sophisticated and digital twins evolve, marketers have even more to gain from the emerging technology. |
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94% of UK and US marketers reported that AI positively impacted their revenue growth in the past year, according to an October 2024 Invoca study.
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Agentic AI advancements enable autonomous agents to independently perform tasks and make decisions.
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Digital twins are synthetic consumer personas that enable deeper levels of campaign testing and refinement. |
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