Consumer Technology Association SmartBrief
Inside CTA's newest report: Explore tech ownership trends
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June 26, 2025
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
Today's Digital Pulse
Tech lends an ear to smarter sound solutions
(Eargasm)
Hearing protection is emerging as a wellness trend, driven by brands such as EarPeace, Loop and Eargasm that offer stylish, functional earplugs. The shift is part of a broader "Noise Economy" movement that recognizes the health impact of constant noise, prompting companies such as Dyson to prioritize noise mitigation in product design.
Full Story: Forbes (tiered subscription model) (6/25) 
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Smart Home
Anker Innovations' EufyMake has shattered Kickstarter records, raising over $44 million for its E1 3D UV printer, reportedly the first personal printer of its kind. The compact E1 delivers ultra-high-resolution 3D textures while being 90% smaller than traditional UV printers.
Full Story: Forbes (tiered subscription model) (6/26) 
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Access Now: In-Vehicle Connectivity Study
What is driving the vehicle tech market? Discover in-vehicle connectivity and value among consumers including awareness, usage, purchase drivers, and aftermarket technology and services. Access now — complimentary for CTA members.
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From Blue Chips to Startups
Verizon adds Google AI to customer service
(Thomas Trutschel/Getty Images)
A new My Verizon App assistant uses Google's Gemini AI to handle tasks like upgrades and billing questions. Verizon, which used customized language models for the project, stated that the assistant is more than 90% accurate but that customers can also request human agents.
Full Story: The Verge (6/24),  CNET (6/24) 
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Tech News
Data: Gen Z relies on audio for emotional well-being
Illustration created by SmartBrief (Background image: Pixabay)
Music and audio offer more than just entertainment -- they provide emotional comfort and connection for audiences between the ages of 13 and 24, according to a survey by Edison and Sirius XM. The study shows 86% of Generation Z audiences listen to boost their mood, 69% say audio brings them joy and two-thirds use it as an escape. Music also helps this generation connect with others, express their individuality, and explore their cultural background, making audio a vital part of their emotional toolkit.
Full Story: Inside Radio (6/26) 
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Retail Trends
How SmartLabel supports safety through rapid recall info
(ConsumerBrands)
The SmartLabel platform from Consumer Brands supports consumer safety while also giving consumer packaged goods manufacturers an easy way to share up-to-date information that expands on federally required label information. The platform provides a way for consumers to determine if a brand has been a part of a recall. If there has been a recall, brands can then share information rapidly and consistently through the platform.
Full Story: Label & Narrow Web (6/25) 
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Association News
Just about every home has electrical wiring in it. With a powerline carrier system, a device plugged into one outlet can communicate with a device plugged into another outlet anywhere in the house. CTA's newest standard, CTA-2002-A, describes how makers of powerline carrier systems can test their products in a standardized way to confirm they will work under a wide variety of installation conditions. Access the standard today.
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What tech do US consumers already own and what's next on their shopping lists? CTA's latest research update explores a CTA flagship report, tracking ownership and intent, and uncovers how policy and emerging tech trends are shaping the future of the consumer technology industry.
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Judge the CES Innovation Awards® program! With five new categories for 2026, the annual competition celebrating outstanding design and engineering is seeking experts from across the industry. Selected judges will receive a complimentary Exhibit Plus Pass for CES® 2026 -- apply now.