TWICE SmartBrief
Back-to-school shoppers focus on sales, AI to search for deals | US first-quarter GDP revised lower on tepid consumer spending | Retailers are rushing returns back to resale market as Trump tariff costs hit item economics
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June 26, 2025
TWICE SmartBrief
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Top News
Why The Soundcore AeroFit 2 Might Be My New Everyday Earbuds
I recently had the chance to try out the new Soundcore AeroFit 2, and I have to say--I was genuinely impressed. I've tried a lot of earbuds over the years, but these stood out for a few reasons: comfort, sound quality, and some really smart features that make them incredibly versatile for everyday use. The first thing that caught my attention was the fit. These are open-ear earbuds, which typically don't seal in sound the way in-ear buds do, but Soundcore clearly put a lot of thought into the design.
Full Story: TWICE (6/26) 
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Retail
Back-to-school shoppers focus on sales, AI to search for deals
(Joe Scarnici/Getty Images)
The use of AI to find deals indicates that everyday consumers are becoming more comfortable with the technology, PwC said. As people increasingly turn to AI for their shopping needs, companies are adapting their products to simplify the shopping process.
Full Story: Retail Dive (6/26) 
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Awards
Extended! Nominate For The 2025 TWICE VIP Awards Today!
Due to high demand, the entry deadline has been extended until Friday, June 27, by 11:59 p.m. Pacific Time. Enter today!

TWICE is proud to hold its annual VIP Awards once again. The twelfth edition of the awards will celebrate the best features, design, and value that new products are bringing to consumers and give retailers and distributors a chance to honor difference-makers in their businesses.
Full Story: TWICE (6/21) 
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Audio News
The Evo 150 SE Is Cambridge Audio's Newest Streaming Amplifier
Cambridge Audio is launching the Evo 150 SE, a special edition of its Evo 150 streaming amplifier. As part of a partnership with Hypex, Cambridge Audio has developed the NCOREx "Tuned by Cambridge" Class D amplifier technology featured in the Evo 150 SE.
Full Story: TWICE (6/26) 
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Gadgets & Gizmos
BOOX Introduces Tab X C
BOOX has unveiled Tab X C, a color ePaper tablet designed to boost productivity and promote intentional living, featuring a brilliant 13.3-inch Kaleido 3 E Ink color display.
Full Story: TWICE (6/26) 
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In Case You Missed It
Ecobee And Airzone Deliver Sustainable HVAC Automation
Airzone Control, provider of intelligent and innovative HVAC control solutions, has entered an integration partnership with smart home leader ecobee. This will allow the integration of Inverter (VRF/mini-split) HVAC units into the ecobee smart home ecosystem, unlocking energy-saving automations for the fastest-growing category of HVAC technology.
"Aidoo works with ecobee to enable next-generation features like demand response on VRF, heat pumps, mini-splits, and other Inverter HVAC units," said Victoria Garcia Massimo, Director of Operations, Airzone North America. "This responsible energy usage keeps the grid stable, and homeowners don't notice any difference except a lower energy bill."
Full Story: TWICE (6/25) 
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In order to realize the worth of the anchor we need to feel the stress of the storm.
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