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JUNE 27, 2025 |
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What are adults worldwide most interested in redeeming loyalty points for? |
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A) Travel B) Cash back C) Merchandise D) Statement credit |
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TOP STORY |
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As retail media networks expand, one of the biggest challenges facing marketers is measurement. In fact, 42% of US retail media buyers believe that more effective and accurate campaign measurement is the most important issue in retail media advertising today, according to March 2025 data from Koddi. |
To help advertisers better assess the effectiveness of their campaigns, Sam’s Club Member Access Platform (MAP) has introduced Omni-Impact—a new AI-powered measurement solution. |
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IN THE NEWS |
FYQ4 results show Nike’s reset is far from finished. In FYQ4, the company’s sales fell 12% YoY (11% on a constant-currency basis), reflecting what CFO Matthew Friend called the “largest financial impact” from the company’s reset strategy. Read online |
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Other headlines: |
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Value-focused consumers flock to brands that stretch their dollars. About 4 in 10 US consumers now qualify as value-seekers—exhibiting at least three deal-driven, cost-conscious, or convenience-compromising behaviors each month. Read online
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H&M revamps sourcing to get ahead of tariffs and rivals. Sweden’s H&M is ramping up efforts to move its sourcing closer to key markets in Europe and the US amid the threat of rising tariffs and political tensions. Read online
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Retailers’ return strategies could help mitigate tariffs—if fraud and inefficiency don’t get in the way. Efficient reverse logistics processes can help maximize companies’ existing inventory and reduce buying costs. Read online | | | |
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ANALYSIS |
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As the creator economy grows, marketers are considering how they can incorporate AI into their strategies without compromising the consumer trust and human connection the industry relies on. |
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“As we're starting to see more AI-driven influencer identification tools emerge, it's going to be much easier for marketers to focus on things like engagement rates and creative alignment and use that to determine the creators and influencers that they work with,” our analyst Jasmine Enberg said in an episode of EMARKETER’s “Behind the Numbers” podcast. |
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