TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.
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Ivy Liu
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TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.
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Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.
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The friction of production bottlenecks, missing assets and duplicated work across markets and channels is often tackled in isolation with incremental fixes that don’t solve the root problem.
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At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.
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Join this virtual event on July 17 for a discussion on why personalization is an essential conversion driver for Black Friday. Learn about real-world examples from leading brands using scalable personalization tools.
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Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.
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Digital experiences must be conversational, intelligent and aligned with user intent. That experience is agentic — powered by AI agents that engage, assist and convert. It’s the future of media: agents, not ads.
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The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.
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