Consumer Technology Association SmartBrief
Trump: Group of investors poised to buy TikTok
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June 30, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Apple might intro lighter Vision Pro, glasses by 2027
(Zed Jameson/Bloomberg via Getty Images)
Apple might develop a version of Vision Pro that weighs 40% less than the current model by 2027, predicts Ming-Chi Kuo. The industry analyst notes that "Apple views head-mounted devices as the next major trend in consumer electronics" and that it might release the Vision Air as well as smart glasses by 2027.
Full Story: Laptop Mag (6/29) 
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FREE REPORT: Retailer Trends by Category
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Smart Home
While most people who use connected TV for shopping buy digital goods, roughly 7.5 million homes recently used the format to purchase physical items, Adeia and Parks Associates report. CTV could also become a forum for sports betting, as 32% of viewers who watch sports said they'd be interested in using streaming services for wagers around live events.
Full Story: The Desk (6/26) 
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Gaming
Audi brings the fun on road trips with in-car games
(AirConsole)
Gaming has become a seamless part of the Audi in-car experience with the integration of AirConsole. Passengers can now use their smartphones as controllers to access a range of games, including trivia, party and racing titles, directly through the car's infotainment system.
Full Story: Radio World (6/26) 
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Tech News
TBWA\Chiat\Day, LG air AI-driven "Radio Optimism"
(LG USA/YouTube)
LG Electronics' "Radio Optimism" is a 24/7 digital radio station that uses AI to create personalized songs in an effort to help people reconnect. The campaign from TBWA\Chiat\Day New York, available in English and Spanish with more languages to follow, enables users to produce custom music tracks for loved ones, addressing findings from an LG study that shows increasing difficulty in forming real friendships.
Full Story: Ad Age (tiered subscription model) (6/27),  Marketing Dive (6/26) 
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