Big value Small spend Just in time ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏ ͏ ͏͏ ͏͏ ͏