Design editor Wendy Goodman takes you inside the city’s most exciting homes and studios.
Design Hunting
 

July 1, 2025

 

This Used to Be the Ex-Lax Factory A whitewashed box inside an industrial building in Boerum Hill gets a deep-plane face-lift.

Photo: David Land

David Finch was not up for a major renovation. Then the North Carolina native found a two-bedroom apartment in the converted Ex-Lax factory on Atlantic Avenue in Boerum Hill. “There were high ceilings and cement columns, and I liked how sturdy the building felt,” Finch says. He debated making an offer because the space had only one large, awkward bathroom, but interior designer Danielle Fennoy assured him it could be split into two. “One of the great things about Danielle is that she can see the end result, and that is not my skill set,” he says.

Finch, who has lived in the neighborhood for 20 years, first as a renter and later as the owner of a unit in a brownstone, sought to bring out the industrial history buried under all that bland, whitewashed drywall. So he and Fennoy began what became an eight-month project to restore the features dating back to the turn of the 20th century.

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Wendy Goodman

Design Editor, New York Magazine and Curbed

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