In a world where attention is fragmented and consumers act before they think, the traditional...

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Wednesday, July 2, 2025

Distilled

The End of Media “Planning”

In a world where attention is fragmented and consumers act before they think, the traditional approach to media planning isn’t just outdated — it’s actively counterproductive.

Distilled

AI Gets Personal, Proactive, and Powerful: Brainlabs’ Take on Google Marketing Live 2025

New features that empower marketers & unlock further performance with AI Artificial Intelligence is embedded in our lives today – changing how we communicate, how we research, and how we make decisions.

Social Media Today

Meta Announces Updated Requirements for Securities and Investments Ads in India

The change is in line with new regulations in the region.

Chief Marketer

The Brief: Furby Clubs and Drip Lounges

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.

Marketing Tech

Stape launches website tracking checker

Stape provides a comprehensive, user-friendly website tracking checker that allows users to check a site’s tracking setup with just a few clicks – for free. Digital analytics is evolving very quickly, and server-side tracking is changing too.

ON-DEMAND TRAINING

American Marketing Association

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

American Marketing Association

Navigating Google Analytics 4 (GA4)

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

American Marketing Association

Content Marketing

Connect with your audience, and build your brand awareness and trust using content marketing.

The Ahrefs Blog

How to Build a Website (Start to Finish, With Walkthroughs)

With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and images. This guide walks you through the entire process, step…Read more ›

Digiday

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

Marketing Dive

Coke brings personalized touch to Disney ‘Star Wars’ collaboration

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” references.

Social Media Today

TikTok Announces Two New Shopping Events to Boost In-App Sales

TikTok says that it's seen a significant increase in in-app shopping activity this year.

Adweek

Haribo CCO Rick LaBerge on Building U.S. Growth With Joy and Discipline

Translating the colorful in-store candy experience to digital commerce.

Search Engine Roundtable

Google Promotes AI Mode With Animated Google Doodle

Google is promoting AI Mode with an animated Google Doodle on its home page, in some countries. The Google home page logo, animated and clickable, takes you into a search for AI Mode.

CMSWire

4 Stats That Prove Your Contact Center Is Now a Digital Priority

Data from Quantum Metric’s latest survey uncovers the reasons why companies need to prioritize digital improvements for their contact centers.Continue reading...