Poppi’s chief marketing officer Andy Judd has stepped down from his role, the brand confirmed to...

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Thursday, July 3, 2025

Adweek

Poppi CMO Andy Judd Exits

Poppi’s chief marketing officer Andy Judd has stepped down from his role, the brand confirmed to ADWEEK. The move comes three months after PepsiCo. acquired Poppi for $1.95 million in […]

Marketing Dive

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

Marketing Dive

Powerade powers up user-generated content challenge on TikTok

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Adweek

WJZ in Baltimore Cancels 4 PM Newscast, Evacuates Newsroom Due to Electrical Fire

Parts of the building were vented due to heavy smoke.

CMSWire

The Unsubscribe Experience Is Part of CX. Treat It That Way.

Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

American Marketing Association

Navigating Google Analytics 4 (GA4)

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

American Marketing Association

Content Marketing

Connect with your audience, and build your brand awareness and trust using content marketing.

Search Engine Roundtable

Bing Places Copilot Search As First Tab & Replaces All With Web

Microsoft has moved the Copilot search tab under the Bing Search box to the first position in that menu bar. With that change, it seems Microsoft renamed the "All" tab to "Web."

Contently

What Does AI Search Mean for the Future of Longform Content?

RIP, Google’s ten blue links. You weren’t perfect, but at least you were predictable. Google’s new AI Mode, currently in...

Search Engine Roundtable

Google E-Commerce Cards With At A Glance Label Text

Google has these e-commerce or product cards that show up at the top of the search results. Now, Google is testing labeling them with not just the product category name but also now with "at a glance" added to the name.

Social Media Today

Reddit Launches New Ad Optimization Tips In-Stream

Data-backed pointers to help you improve your Reddit ad campaigns.

Chief Marketer

When Did Ad Tech Get So Obsessed With Outcomes, Anyway?

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

Chief Marketer

Roc’s new campaign aims for deeper emotional bonds with shoppers

The CMO at skincare brand Roc shares how a 10-person study validating its eye cream works as a marketing tool in tandem with its clinical studies. “Clinically proven” is a staple tagline for skincare brand Roc.

Duct Tape Marketing

Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately

Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately written by John Jantsch read more at Duct Tape MarketingTL;DR The future of marketing belongs to those who have the courage to stop outdated practices.