Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and...

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Thursday, July 3, 2025

Chief Marketer

When Did Ad Tech Get So Obsessed With Outcomes, Anyway?

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

Adweek

UM Worldwide Restructures Leadership After Andrea Suarez Exits IPG

Suarez had served as global CEO of UM from mid-2023 until November 2024, when she quietly transitioned into the regional role as chair of IPG Mediabrands LATAM.

Marketing Dive

Powerade powers up user-generated content challenge on TikTok

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Chief Marketer

Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops

As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.

The Ahrefs Blog

The 8 Best AI Detectors, Tested and Compared

There are tons of AI detectors available. And, while ours is the only one that can also show you any webpage’s backlinks and estimated search traffic, how the page content has changed over time, and how it performs relative to…Read more ›

ON-DEMAND TRAINING

American Marketing Association

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

American Marketing Association

Navigating Google Analytics 4 (GA4)

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

American Marketing Association

Content Marketing

Connect with your audience, and build your brand awareness and trust using content marketing.

Search Engine Roundtable

July 2025 Google Webmaster Report

The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month - note we started to feel that core update today...

Search Engine Roundtable

Google E-Commerce Cards With At A Glance Label Text

Google has these e-commerce or product cards that show up at the top of the search results. Now, Google is testing labeling them with not just the product category name but also now with "at a glance" added to the name.

Adweek

G/O Media Sells Kotaku to Keleops, Further Dismantling Its Portfolio

The spin-off leaves G/O Media with just one remaining editorial title, The Root.

Fortune

Why NBCU’s advertising head Alison Levin is betting 2026 will be a blockbuster year

Good morning! Testimonies begin in Diddy’s sex trafficking trial, hand sanitizer brand Touchland to be acquired, and Fortune‘s Nina Ajemian reports …

Seth's Blog

Productivity, AI and pushback

Seth Godin's Blog on marketing, tribes and respect

CMSWire

When CMS Meets UX Design: What Figma’s Payload Deal Really Means

First an acquisition and this week an IPO. Figma's making big moves in the UX and content management space.Continue reading...

CMSWire

RingCentral Launches AI Receptionist for Automated Call Handling

Business communications provider introduces generative AI phone agent to transform front-office operations for over 2,000 organizations.Continue reading...