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July 3, 2025
| This week’s mobile news and insights for marketing leaders
The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.
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DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
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An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” references.
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“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.
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Exclusive
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
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Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
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A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”
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The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.
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