ruction of a cable would limit the rate at which messages could be sent - in modern terms, the bandwidth. Thomson jumped at the problem and published his response that month. He expressed his results in terms of the data rate that could be achieved and the economic consequences in terms of the potential revenue of the transatlantic undertaking. In a further 1855 analysis, Thomson stressed the impact that the design of the cable would have on its profitability. Thomson contended that the signalling speed through a given cable was inversely proportional to the square of the length of the cable. Thomson's results were disputed at a meeting of the British Association in 1856 by Wildman Whitehouse, the electrician of the Atlantic Telegraph Company. Whitehouse had possibly misinterpreted the results of his own experiments but was doubtless feeling financial pressure as plans for the cable were already well under way. He believed that Thomson's calculations implied that the cable must be "abandoned as being practically and commercially impossible". Thomson attacked Whitehouse's conte