Dear Industry Leader,

We’ve rounded up the crème de la crème — last year’s most impactful, tech-powered marketing wins from the ET MarTech+ Awards ’24 .

Now, the 2025 edition is here — and it’s your chance to take the spotlight.

Join leading brands and agencies shaping the future of MarTech.

Only 2 days left to submit your nomination before the regular deadline closes!

Brand & Agency Partners: ReBid
Campaign Name: BestSeller India x ReBid

BestSeller India, home to brands like Vero Moda and Jack & Jones, partnered with ReBid to elevate its digital advertising. By integrating ReBid’s AdTech platform, the brand achieved seamless cross-channel messaging, data unification, and real-time campaign optimization. AI-powered insights enabled smarter targeting and budget allocation, while dynamic adjustments maximized engagement and ROAS. Real-time alerts further ensured agile decision-making. The result: a 14% boost in online sales and a 20% lift in brand awareness, both surpassing targets. ReBid’s strategic approach transformed BestSeller’s digital marketing, proving the power of unified, data-driven advertising.

Brand & Agency Partners: WebEngage

Campaign Name: EazyDiner x WebEngage

To drive retention and boost PayEazy usage, EazyDiner partnered with WebEngage for hyper-personalized and cohort-driven campaigns. From tailored restaurant recommendations to nudges for Prime users, the initiative focused on reactivating lapsed users and optimizing the booking funnel. Personalization spanned app, web, and email, targeting behaviors like dropped-off views or incomplete subscriptions. The result: Retention in month one rose by 34.7%, PayEazy payments more than doubled (102% growth), and booking completion rates improved by 20%. With a 152% conversion uplift for those targeted, WebEngage’s precision-led approach delivered powerful engagement and conversion outcomes for EazyDiner.

Brand & Agency Partners: Head Digital Works - A23 & CleverTap
Campaign Name:   Ace2Three x CleverTap

To re-engage lapsed users, Ace2Three teamed up with CleverTap for a powerful reactivation campaign. Targeting players inactive for 30+ days, the campaign used real-time segmentation, personalized bonuses, and multi-channel messaging across push, SMS, and WhatsApp. Innovative tools like the Best Time feature and Timer Push Templates boosted urgency and relevance. The result: 51.13% of inactive users were reactivated, with 60.84% making purchases within 30 days. Bonus claims rose 2.78x, and WhatsApp CTRs hit 13.82%. By tackling tech challenges with precision and creativity, CleverTap helped Ace2Three significantly enhance player retention and revenue.