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JULY 16, 2025 |
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Chick-fil-A has released a short film titled what? |
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A) Moo Moo Mayhem B) Udder Chaos C) Spotted Surprise D) Dairy Disaster |
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TOP STORY |
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Inflation ticked up in June in a sign that companies are beginning to pass on tariff costs to consumers. |
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The consumer price index rose 0.3% MoM, the largest monthly increase since January, the US Labor Department reported.
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The annual rate of inflation reached 2.7%, an acceleration from 2.4% in May.
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Excluding food and energy, core CPI increased 2.9% YoY, slightly faster than the 2.8% seen across the previous three months. |
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IN THE NEWS |
Shopify adds AI agent guardrails to protect its business model. Shopify will not allow agents and other bots to purchase on users’ behalf without “final human review,” the company said in an update to the code used by merchants to operate their online storefronts. Read online |
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Other headlines: |
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Ecommerce and pharmacy gains fuel Albertsons’ FYQ1 revenue growth. Strong performances in ecommerce and pharmacy helped Albertsons beat top- and bottom-line expectations despite continued pressure across the grocery industry. Read online
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Nearly 2 in 5 back-to-school shoppers are holding out for a sale. Nearly 3 in 4 back-to-school shoppers expect to spend the same or more this fall, and more than 1 in 3 parents anticipate spending more than they did in 2024. Read online | | | |
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ANALYSIS |
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Despite small- and medium-sized businesses (SMBs) accounting for 44% of US GDP according to the US Small Business Administration, many marketers aren't allocating sufficient resources to reach this powerful segment. |
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"SMBs make decisions quickly, are open to new solutions, and often prefer digital-first, self-serve buying experiences," said our analyst Kelsey Voss. "While individual deal sizes may be smaller, the opportunity adds up. Marketers who build credibility early can earn long-term loyalty." |
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Here are five key takeaways for marketers to tap into the SMB market, based on a recent survey of 456 US marketing professionals commissioned by Intuit SMB MediaLabs in partnership with EMARKETER. |
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PODCAST |
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On today’s episode, we revisit our 2025 predictions, including GenAI’s influence on business growth, China’s ecommerce disruptors, and the squeeze on retail media networks. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Quad. |
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