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July 16, 2025
| This week’s marketing news and insights for retail leaders
The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.
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The event was double the length of the previous year, though, so "anything else would be a big disappointment," one analyst said.
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Spending won’t drop, but higher costs mean shoppers will make trade-offs in every category this season, according to an Inmar Intelligence report.
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Retail veteran Arianne Parisi will join the company on July 28, reporting to interim CEO Michael Bender.
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The fast fashion giant is accused of repeatedly texting those on the national Do-Not-Call registry.
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The retailer brought back its one-click school lunch basket and also announced the launch of private label tween brand Weekend Academy.
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A deal with K-Beauty World will bring eight brands to the retailer’s stores and website this summer as it looks to add newness to its assortment.
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The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.
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The retailer promoted from within, naming Brian Burnett chief merchandise officer and placing Molly Hartney in the new role of chief digital officer.
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While many shoppers still use the search giant, a PartnerCentric survey found some are instead turning to Reddit, TikTok and others.
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