Virtual reality's long-anticipated transformation of entertainment is inching closer as tech giants like Meta Platforms and Apple invest in more immersive content and advanced headsets. While mainstream adoption has lagged behind early expectations, industry leaders point to increased headset shipments and more comfortable, powerful devices as signs of progress. Experts believe the "it" moment for VR will arrive when immersive experiences become a routine part of daily life.

Consumers continue to view streaming video as a good value despite growing concerns about the economy, a study by Hub Entertainment Research reveals. While nearly nine in ten consumers are worried about inflation and a potential recession, they are more likely to cut spending on other forms of entertainment before canceling video subscriptions, Hub reports.

Ugreen reports developing the "first Qi2.2-certified power bank” in the world, which it expects to release sometime next quarter. The MagFlow Magnetic Power Bank joins Apple's latest MagSafe in the lineup of devices capable of wireless charging with as much as 25 watts of power.

BeReal is attempting a comeback under the ownership of Voodoo, which acquired the app last year. Voodoo has introduced features such as video and chat to try to attract new users and advertisers, and has introduced sponsored content and cost-per-click options. "BeReal is not a platform for reach, unlike Instagram, TikTok or even Snapchat," says Voodoo Managing Director Ben Moore. "It's more about engaging or talking to Gen Z in a meaningful way."

Back-to-school shopping is starting earlier this year, with 67% of families beginning by early July, the highest rate since 2018, largely driven by concerns that tariffs will raise prices, according to a survey by NRF and Prosper Insights & Analytics. "Consumers are being mindful of the potential impacts of tariffs and inflation on back-to-school items, and have turned to early shopping, discount stores and summer sales for savings on school essentials," said Katherine Cullen, NRF vice president of industry and consumer Insights.

CTA Foundation's 2025-2026 sponsorship opportunities are open, with new à la carte style engagement levels and benefits -- to better align with your goals and passions. Reserve your sponsorship today and help open doors for accessibility and longevity tech at CES 2026, the world's largest consumer tech showcase.

Join us Thursday August 7 at 3 p.m. ET for a CTA Virtual Roundtable on the 2025 US Innovation Scorecard. CTA CEO and Vice Chair Gary Shapiro will offer remarks on the Scorecard's role in shaping state innovation strategy. Rick Kowalski, Senior Director of Business Intelligence, will walk through this year's findings, highlight top-performing states, and explain how the Scorecard can support your state-level engagement. Register today -- for CTA members only.

With this spoon, there's no need to ask for more salt. CES® 2025 host Justine Ezarik stopped by Kirin's booth to chat with Dr. Homei Miyashita about their Electric Salt Spoon. This cutting-edge culinary device uses electric currents to enhance and mimic the flavor of salt without the guilt.