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How Myntra rebuilt social commerce | The Martech Glossary
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Thu, Jul 17, 2025
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Fashion discovery was broken, so Myntra rebuilt it
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Myntra might just make a dent in India's evolving social commerce landscape.
Explainer on Ad Server: The Martech Glossary by ETBrandEquity
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Ad server technology began thirty years ago on this very date.
From points to people: The MarTech evolution behind loyalty programs
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AI, automation and omnichannel orchestration now personalise customer experiences, fostering emotional bonds.
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