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JULY 17, 2025 |
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True or false? Target’s foot traffic slowed its months-long decline in June. |
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TOP STORY |
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Consumers are increasingly drawn to tech that tracks their health, and there's been a growing emphasis particularly around sleep: 40% of adults say better sleep is a leading health goal in 2025, according to November 2024 data from Lingo and Ipsos. |
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The trust consumers place in wellness tech doesn’t always translate to traditional healthcare. While 64% of Gen Zers track at least one health metric digitally, only 42% are willing to share that data with a healthcare provider, per a December 2024 Rock Health survey. |
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Our analyst Emmy Liederman breaks down the rise of biometric brands like Oura Ring, and how consumers are more willing to share data when it’s framed as self-care. |
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IN THE NEWS |
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart. While the feature is still in development, OpenAI and partners like Shopify—which offers embeddable checkout infrastructure—have demoed early versions to brands and begun discussing financial terms. Read online |
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Other headlines: |
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Summer travel cutbacks point to weakening discretionary demand. The average trip budget has dropped 25.4% YoY to $3,132, per an Ipsos survey for Generali Global Assistance. Read online
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Jewelry emerges as luxury’s bright spot. Cartier owner Richemont beat sales expectations for the quarter ended June 30, as wealthy shoppers weary of price hikes on designer handbags and apparel opted to spend their money on jewelry instead. Read online
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Walmart’s store brand strategy helps it capitalize on Target’s struggles. Walmart introduced a private label for tweens, Weekend Academy, just in time for the back-to-school shopping season. Read online | | | |
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ANALYSIS |
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When it comes to mobile marketing, SMS is a timely approach to bringing brands closer to their audience. |
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“People hate unread texts, so SMS is the only channel where urgency is guaranteed,” said Majd Maksad, co-founder and CEO of TruAgents. |
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82% of consumers check their text notifications within five minutes of receiving a text, according to a SimpleTexting survey.
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And 84% of consumers have opted in to receive texts from businesses. |
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When marketers prioritize personalization while respecting their audience’s privacy, SMS can supplement other marketing channels and move consumers down the funnel. |
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