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July 17, 2025
| This week’s mobile news and insights for marketing leaders
The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.
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The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.
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Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop.
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Join Ben Legg, CEO of The Portfolio Collective, to learn how to adapt fast, think creatively, and focus on maximizing customer value now and for the future.
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The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.
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“Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.
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The chain is running a Free Bucket On Us digital promotion through its app and website that offers a free chicken bucket with any order of $15 and more.
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