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The legitimate excuse of assumed consent
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ETBrandEquity
Daily Morning Newsletter
Fri, Jul 18, 2025
Top Stories
The legitimate excuse of assumed consent
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Data sharing practices are under scrutiny in India. The future of consent and data privacy is at stake.
From generalists to specialists: Why Indian PR agencies must evolve now
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The Indian PR industry is urged to specialize, moving beyond generalist approaches.
The future of brand storytelling - How AI-generated content is revolutionizing marketing
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Artificial intelligence is reshaping marketing. It is changing how brands connect with people.
Business of Brands
Make Coke Great Again: Trump says Coca-Cola US products to switch to real cane sugar
A year's worth of mascara? Fans of Korean beauty stock up as tariffs loom
Disney sues Hong Kong company it says is selling illegal Mickey Mouse jewelry
Foreign brands head to India amid global woes
ITC Hotels Q1 Profit Up 54%
UK's Coats Group to buy footwear insole maker OrthoLite for $770 million
Loro Piana put under court administration
India, Kuwait Agree to Raise Flight Seats by 50%
Apple harvests record iPhone output from its India orchard
HC rejects plea against Prada
Tesla Swerves Into India's EV Bylane
Trademark rules' recast in works to speed up approvals
Quick-fashion delivery startups attract fresh VC capital
Maruti engine sputters on small car woes
Lululemon coming: Can India build a desi yoga brand?
When Flip Flops: Foldable smartphone sales shrink in India
More on Business of Brands Arrow