The S•W•I•P•E•S EmailFriday, July 25th, 2025 Swipe:This A.I.D.A. Formula Video gives an under-2-minute explanation of how to get people people to want a product you sell → Instead of starting from a blank page when trying to sell something, try starting with the A.I.D.A. Formula. It will change your life (seriously it’s amazing)! All you have to remember is: Attention, Interest, Desire, Action.
Wisdom:Jason Cohen (founder of two unicorn companies) explains why you should send a monthly "investor report" even if you don't have official investors: Interesting:This shows the signups for a startup, and how it compounds over time then suddenly “comes out of nowhere” but in reality was a slooowwww grind to get there! This is useful to keep in mind when you're grinding away on something for a long time. KEEP PUSHING! Picture:Fiction book rec: The Ancient Code by T.S. Falk I go through soooo many of these fiction books reading at night, and it’s always fun to find one that holds your attention! Essay:SkinnyPop’s new look was a subtle but smart move as culture shifts from “diet” to “flavor.” Jason Feifer noticed: “Diet” is out. FLAVOR and FUNCTION are in. So that once-helpful word Skinny could become a liability. |
