R/GA has made its first-ever acquisition by buying AI system design studio Addition, deepening its...
R/GA has made its first-ever acquisition by buying AI system design studio Addition, deepening its...
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Friday, July 25, 2025
 
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Adweek
R/GA Makes First-Ever Acquisition With AI Studio Addition
R/GA has made its first-ever acquisition by buying AI system design studio Addition, deepening its AI capabilities.
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Adweek
Skydance Media Tells FCC It Will Install an Official to Review ‘Complaints of Bias’ at CBS
The media company also confirmed that Paramount Global has eliminated its diversity, equity, and inclusion initiatives.
 
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Moz
Is Traditional SEO Becoming Obsolete?
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
 
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Chief Marketer
Why Data Is Your PR Secret Weapon for Storytelling
Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.
 
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Click Funnels
7 Tips for Growing With Just One Business Funnel
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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Social Media Today
Threads is Developing More DM Options, Including GIF Sharing and Group Chats
Threads is looking to quckly build out its DM option.
 
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Chief Marketer
WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More
Thousands of basketball fans turned out for the 2025 AT&T WNBA All-Star Weekend, July 18-19, in Indianapolis, a first-time host for the event.
 
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Marketing Dive
VideoAmp builds momentum with Warner Bros. Discovery currency deal
The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.
 
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Social Media Examiner
The Power of Identify: Building Lifelong Customers
Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly?
 
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Social Media Today
The US Government Issues New Directives on AI Development
The U.S. government has outlined its long-awaited approach to AI regulation and development.
 
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Search Engine Roundtable
Google On Show Webpage SEO
Google's John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show URLs.
 
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Digiday
In creator marketing, loose disclosures are finally catching up
Due to the widespread nature of creators’ FTC disclosure violations, there are no hard numbers regarding the rise or overall amount of undisclosed brand deals.
 
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EVENTS & LIVE TRAINING