Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are...

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Friday, July 25, 2025

Search Engine Roundtable

Is OpenAI Crawling LLMs.txt Files? Google Says It Won't.

Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on websites. While Google's Gary Illyes said they won't be doing that.

Adweek

Baltimore’s WBAL to Add Evening Newscast, Shuffle Meteorologists

The station named a new morning meteorologist.

Marketing Dive

3 stats from Google’s Q2 show how it is weathering advertising turmoil

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.

Seth Godin Marketing

How much extra is the gift wrap?

One way to turn a product or service into a story is to gift wrap it. Yes, you did my taxes, but did you include a two-page summary and a useful folder to keep it in?

Search Engine Roundtable

Google AdSense Removing Significant Skin Exposure Block Control Category

Google announced it will be removing the block control category named "Significant Skin Exposure" from the block controls.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Adweek

‘Creative Relationship Marketing’ Is the Sexier Side of CRM

As the technology we have at our fingertips continues to evolve, the opportunities for creative personalization grow commensurately.

Digiday

In creator marketing, loose disclosures are finally catching up

Due to the widespread nature of creators’ FTC disclosure violations, there are no hard numbers regarding the rise or overall amount of undisclosed brand deals.

Click Funnels

7 Tips for Growing With Just One Business Funnel

Marketing Dive

Taco Bell boosts fan-created mobile orders with free advertising

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.

Digiday

Advertisers expand affiliate efforts as creator marketing matures

Marketers want more rigor from their creator investments and to do that they're driving more investment in affiliate schemes.

Chief Marketer

Why Data Is Your PR Secret Weapon for Storytelling

Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.

Click Funnels

How to Shift from Traditional to Digital Sales Funnels

EVENTS & LIVE TRAINING