Alamo has been doing preshows since it began 18 years ago in Austin, Texas.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌
 

Chicago Tribune

Why Alamo’s preshow is one of the last, best reasons to go to a movie theater

The preshow is a reminder that 75% of the magic of going to a movie is waiting for the movie. It’s a reminder of why you bothered to leave the house.

Read Story

Related articles:

Review: ‘Billie Jean’ at Chicago Shakes is a straightforward account of a champion’s story


‘The Fantastic Four’ review: In a jet age dream of Manhattan, Marvel’s world-savers take care of business