Today, we will look at a subscriber’s deck that was sent to me.

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Not having your company name front and center on the cover slide is a silly mistake. This is especially true when you have the copyright notice at the bottom of the newsletter because that can create additional uncertainty for investors. Is that the company name or the brand? Do you have a dba? You are creating so much unnecessary uncertainty here for no benefit.

I like this split problem and solution slide; we’ve seen it before a few times, and when done well, it can really be effective. In this case, it’s especially effective because the problems are so simple and straightforward that you can actually name solutions for their immediately without needing any significant explanation.

Another simple slide here, but the product again is very straightforward and easy to understand, so I don’t mind it. The only criticism would be that they don’t dive further into who they are building for.

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