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Aug. 11, 2025
| This week’s agencies news and insights for marketing leaders
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NOTE FROM THE EDITOR
The holiday season is just around the corner, bringing with it a number of key considerations for marketers. As you finalize your playbook, join us Wednesday, Sept. 10 at 12 p.m. ET for our virtual event, “A look at 2025’s holiday shopping season,” to hear from a panel of industry experts regarding key developments heading into the crucial period for spending.
Attendees will learn more about topics including the latest shopping trends, how the trade war has affected retail operations and consumer sentiment and how companies have prepared to overcome obstacles in their supply chains. The event will be co-hosted alongside sister publications Retail Dive and Supply Chain Dive.
Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
As always, thanks for reading.
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Jessica Hammers
Editor, Marketing Dive
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The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with more data-driven tools.
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Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.
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With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself as linear TV declines.
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The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.
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The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.
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UPDATED
Publicis, Wieden+Kennedy, TMS, ProdCo, We Are Social, IMG and IMS collaborated on different elements of the nostalgic campaign.
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Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt impersonal.
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