Aug. 12, 2025
| Today’s news and insights for marketing leaders
Deep Dive
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
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The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers.
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Q&A
The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around culture.
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The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with more data-driven tools.
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Learn how top brands across industries are using their own data and distribution channels to maximize revenue, reduce costs and engage customers in this new playbook.
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