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Craft Brands, L'Oreal and Controversy
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ETBrandEquity
Daily Morning Newsletter
Wed, Aug 13, 2025
Top Stories
Building a craft brand 101
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In a sea of mass-produced products, indie brands offer customers a refreshing option.
L'Oreal's Guive Balooch on future-proofing beauty
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Balooch shares why his biggest challenge is choosing the right problem to solve.
How the right shaped the debate over the Sydney Sweeney ads
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The incident highlights how agendas can manipulate online discourse.
Business of Brands
Danone targets consumers taking weight loss drugs with new drink
India's smartphone market sees 7-8% growth after two-quarter slump
Gemfields sells Faberg eggs maker for $50 million
Radico Khaitan give Indian Whisky a hangover
M&M puts Finnish company Sampo on the block
Awfis reports 30% rise in Q1 ops revenue to ₹335 cr
IHCL signs ₹204-cr cheque to check into 2 hotel chains
Indian single malt exporters at disadvantage following high US tariffs
Samsung surpasses Apple in super-premium segment for the first time ever: Top-selling smartphones
Westside-owner Trent launches youth-centric 'Burnt Toast'
Going Indi(a)genous: Desi malts take premium Scotch down a peg or two
Mukesh Ambani's Reliance launches Campa in Sri Lanka with Elephant House Beverages
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