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AUGUST 19, 2025 |
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Key stat: Out-of-home (OOH) ads prompt an average 13.3% growth in US ad awareness, outpacing TV (10.2%), digital (3.9%), and connected TV (2.2%), according to a July report from Clear Channel Outdoor and Kantar. |
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Beyond the chart: |
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Worldwide OOH ad spending is expected to reach $49.8 billion this year, according to a June report from the World Out of Home Organization.
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The leading US industry for OOH ad spending in Q1 2025 was local services and amusements, per a June report from the Out of Home Advertising Association of America. |
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Use this chart: Brand marketers and media planners should consider rebalancing their channel mix to give greater weight to OOH, especially for upper- and mid-funnel goals like awareness and purchase intent. These formats deliver outsized returns on key brand KPIs and can amplify performance when paired with digital. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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