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How do expert social teams drive (and prove) social ROI?
You know social media drives more than just awareness. Yet, a critical trust gap persists between executive expectations and social team reporting. Most leaders are confident social media can influence the entire customer journey, but say their teams can’t prove it yet.
In a new report, Sprout Social surveyed 1,200 marketing leaders globally to uncover what separates teams who can confidently prove social ROI from those who can't.
Download the report to discover why less than half (44%) of social teams are rated "expert" at measuring business impact and the strategies expert teams use to measure ROI.
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