Doug Shapiro, Claire Atkinson, and Natalie Jarvey posted new notes
Doug Shapiro
6d
What's the biggest "TV show" in the world? MrBeast. The chart below shows total hours streamed (not views!) for the videos MrBeast released in 2024 compared to the most-watched shows on Netflix in 2024, globally. Last year, MrBeast released 22 long form videos with an average video length of 23 minutes which attracted 5.6B views. The average view duration (AVD) was reportedly 42%. He also released 41 shorts with an average length of 32 seconds which attracted…
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Claire Atkinson
6d
CNBC reporting a 42 percent jump in…
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Natalie Jarvey
5d
This week I wrote about why so many creators have…
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At first, digital wasn’t a huge money-maker, given that your average creator earns most of their income through a high volume of mid-sized brand deals. But those commission checks…” — Natalie Jarvey
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