Reddit gets over 1.2 billion visits every month and is an important AI ranking factor, yet most marketers ignore it—or worse, get banned for self-promotion.

Here’s the thing: Reddit can drive serious referral traffic and boost your SEO if you know how to play by its rules.​

It’s not about blasting links. It’s about:

• Finding active subreddits where your target audience hangs out
• Contributing valuable, relevant insights before posting your own content
• Leveraging “soft mentions” and resource-style posts to build trust
• Tracking which posts actually send traffic and engagement to your site

When done right, it can be both a direct traffic source and an indirect SEO booster through backlinks and brand mentions.

I’ve put together a full guide that shows you exactly how to tap into Reddit’s potential without triggering the spam filter.

​Read the full post here.

Cheers,

Neil Patel

P.S. Want a custom strategy for driving traffic from multiple high-impact channels, including platforms most of your competitors ignore? Book a call with my team and let’s build it together.​