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Fractional CMOs | Fractured Friendships
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ETBrandEquity
Daily Morning Newsletter
Wed, Aug 20, 2025
Top Stories
Marketing to a lonely planet
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A friendship recession is hitting the world. How should brands react?
CMO by invitation
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Fractional CMOs offer businesses speed and vision, but without the long-term baggage.
When Coke and Pepsi Fought for Soft Drink Supremacy in Space
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During the vibrant 1980s, a quirky rivalry unfolded between Coca-Cola and PepsiCo.
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CMOs today face mounting pressure to accelerate digital revenue growth while im