Dear Industry Leader,

 

In a world where customers scroll fast and skip even faster, brands have a tough job grabbing their attention. Today's consumers value the entire experience. From the first click to the final thank you, it's all about delivering main-character energy at every touchpoint.

 

The ET CX+ Awards 2025 , powered by ET Brand Equity , will celebrate the brands, leaders, and teams that put the customer at the heart of everything they do. We will honor the strategists, innovators, and experienced architects who are redefining what customer experience (CX) looks like across digital, physical, and hybrid platforms.

 

If you're fixing clunky service flows, building thumb-stopping digital journeys, or simply making it ridiculously easy to get things done, you belong here.

 

Our categories capture every dimension of customer experience, from loyalty and personalization to sector-specific brilliance, campaign innovation, omnichannel mastery, and leadership excellence.